Saturday, June 18, 2016

KVIC brings out Yogasutra, clothes made of khadi for yoga exercises


The Khadi & Village Industries Commission (KVIC) has launched Yogasutra which is a range of clothes and mats made from Khadi to be used while performing yoga exercises. It has been launched first in Gujarat and has been introduced by an Ahmedabad-based company that manufactures eco-friendly and trendy garments in Khadi. The collection includes unisex yoga wear tops and bottoms apart from a gamchha napkin and a mat. This has been reported in thestatesman.com dated 18 June 2016.
It is the coming together of two things purely Indian - the khadi and yoga. As the director of KVIC Gujarat has sumed it up - "KVIC is always keen to promote Khadi through its innovative usages. Yoga wear is the need of the hour. With growing awareness about the benefits of yoga and a special interest shown by Prime Minister Narendra Modi, it was only natural that we introduce yoga wear." In his opinion, yoga was perhaps the only stream that did not have customised clothes to suit the modern practitioner and creating the Yoga wear collection was a step in the proper direction. With khadi clothes, Yoga exercises would be much more comfortable and meaningful. It was KVIC's contribution in the success of the International Yoga Day on June 21.


Image courtesy wikimediacommons.org

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