Summer sees high occupancy rates in Kanpur cinema halls

Summer in the city of Kanpur means intolerable heat and when the temperature soars to 40 degrees Celsius, it is time to find out some means to beat the heat. And, one of these is to lock oneself up in a air conditioned cinema hall for the afternoon shows. As a result, the occupancy rate has gone up to 70 per cent, even during week days. The multiplexes and cinema halls in the city are not complaining but are raking in the profits.
This has been reported in timesofindia.indiatimes.com dated 8 April 2016.

As the manager of a multiplex has agreed - in these past few days the occupancy of their halls has increased substantially because many people are coming to watch movies and beat the heat. Almost 70 per cent of the hall is occupied the noon shows between 1.30 to 5 pm.
Another manager admitted that youngsters are spending afternoons watching movies and are visiting the multiplex at least twice or thrice a week to spend time at a place that is cool during the day. The occupancy that was just around 40-45 per cent in March has shot up to 75 per cent in the afternoons of April.
And this situation is not just for multiplexes but also single screen theatres in the city. Jagdish Kumar, manager at Sapna Palace, says, "Mostly it is students and youngsters who come for the afternoon shows watching a film in an air conditioned hall.


Image courtesy wikimediacommons.org

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